Our Story

"Wool" - It's in the early mornings, muddy boots and the kind of work that doesn't clock off.

We are raising a 5th+ generation farmer, passing down the same values of hard work, care for the land and respect for the animals. This is woven into everything we create.

"Wild" - It's our young cowboy - the spirit we are encouraging all children to have. Growing up on open pasture, learning grit, freedom & a love for the ride.

We wanted to create country clothing for children and their families that truly suits both - durable enough for the farm, free enough for the wild. 

To encourage children the freedom to roam, explore, get messy & grow up with wild hearts.

The wool is our roots...
The wild is our spirit! 
One grounded in heritage and the other in freedom, dust and a little bit of cowboy. 

Why did we want to start this journey?
When I was pregnant with our little boy, I found very little clothing that I liked. We are also fairly health conscious and dressing him in organic cotton, that was both soft & kind to his skin was very important to us.

Thank you for joining us on this little journey, we hope you love it as much as we do!